Holi and Love was born in 2018 from the ambition of its creator, Julie Wouters, to share her passion for Indian craftsmanship and the technique of block printing. While the brand inspires color, taking its name from the famous Indian festival, the collections invite travel, respect for the environment, and diversity.

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The brand uses natural and organic materials, upcycled fabrics when possible, and works only with partners engaged in fair trade.

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In addition to promoting sustainable and ethical practices, Holi and Love also aims to spread feelings of joy, discovery, and diversity through its bold colors and patterns.